Blog
Thoughts on design, creativity, and building memorable brands
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5 Design Principles That Actually Matter
After years in the industry, here are the principles I return to again and again when creating impactful designs.
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Building a Brand Identity from Scratch
A behind-the-scenes look at my process for creating cohesive brand identities that resonate.
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The Psychology of Color in Design
How to use color strategically to evoke emotions and guide user behavior.
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